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A Message From The Founder

Ingrida, a beauty and lifestyle blogger is the name behind B.U. BEAUTY brand. She set out to create a beauty brush and tool line that focuses on all the moral anchors in her life - a strong expression of self, being environmentally conscious and is vegan. Inclusivity in beauty is a passion point for Ingrida, and her advice to followers as a beauty blogger has always been to offer authentic advice and beauty guidance, through the lens of a vision for a better future planet. Ingrida has highly sensitive skin herself and has created her beauty line with this in mind; beauty should be safe and accessible to all without the risk of irritation.

Ingrida sees makeup as transformative magic and loves how it can make her feel and always wants others to feel good in their skin. It felt like a natural extension to develop a brand that ticked the boxes she felt just weren’t available on the market. Ingrida decided to create one solution to target both problems.

However, have you ever drank a cup of tea from a teacup and realised it tastes much better than a mug?

That’s how Ingrida sees makeup tools. Even if they are made with a conscious mind, they often lack the luxury touch. The sturdy opulent touch in your grasp as you take to your face. Right down to the packaging and storage, Ingrida wants her brushes to offer product functionality with a designer aesthetic. There will never be single-use plastic or cardboard that is not pre-loved, or brushes you just simply don’t ever use and fall apart after a few months. B.U. BEAUTY is everything but.

Vegan, cruelty free, hypoallergenic, non toxic, sensitive skin friendly, eco-lux makeup brushes. Yes to all of that.

Ingrida has devoted years to the process of creating one-of-a-kind, vegan, cruelty-free and luxury brushes that arrive in the most sustainable way possible, and are Forest Stewardship Council (FSC) certified. No bristle has been left unturned, no brush head has been unexamined and her commitment to producing a full line of triple threat tools will be unmatched.


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