B.U. BEAUTY Brand makes quality and cruelty-free makeup tools in the UK - independently owned and operated.

B.U. BEAUTY Brand makes quality and
cruelty-free
makeup tools
in the UK - independently owned and operated.

Our Story

The B.U. BEAUTY Brushes are luxury re-defined. Silky soft, vegan, cruelty-free, with a proud eco-conscious badge.

Good for your skin. Good for the planet. Good for your makeup. B.U. BEAUTY believes that once you find Your confidence, you will feel beautiful every day of Your life. Our aim is to produce a range of masterful brushes and tools that will elevate and brighten your makeup experience. By design, we are here to transform the performance of your makeup application.

Our Why

Take a passionate beauty and makeup master, add years of research towards unique design and texture in each brush head, a manufacturer that cares, and you’ve got the perfect blend for brush and skin tools that really work.

What We Stand For

B.U. BEAUTY has its roots deeply in when you know better, you do better. It stands for ethically crafted and sourced synthetic brushes that makeup artists, makeup novices and makeup lovers will fall in love with. B.U. BEAUTY stands for sensitive skin, and all skin for that matter. B.U. BEAUTY stands for uniqueness, a unique you, and uniquely designed bespoke brushes. Each and every brush head has been measured to perfection, based on years of makeup artistry and knowledge. Every synthetic hair strand carries the perfect shape and density required for a step closer to extraordinary makeup application.

Our Mission

B.U. BEAUTY stands for packages arriving to you in the utmost recycled and recyclable packaging you can possibly imagine. We strive to reduce wastage where possible, right down to the way you store Your brushes. The brushes are Forest Stewardship Council (FSC) certified. We are a small start-up that flat out refuses to be another brand that contributes to the huge plastic pollution problem on our planet. Our commitment to vegan products is without compromise, and cruelty-free is non-negotiable.